This research, conducted by Prof. Dan Wu from Nanjing Medical University and collaborators, was published in BMC Global and Public Health and focuses on the feasibility of the pay-it-forward strategy in increasing vaccine uptake.The commentary highlights that the pay-it-forward approach demonstrates scalability and cross-cultural adaptability, with the potential to be integrated with digital tools and government immunisation programs to promote equitable vaccine access and advance the goal of universal health coverage.
Effect of a pay-it-forward strategy on reducing HPV vaccine delay and increasing uptake among 15–18-year-old girls in China: A randomized controlled trial
This study, led by Prof. Jing Li from Sichuan University and Prof. Dan Wu from Nanjing Medical University, was published in PLOS Medicine. Conducted in four community health centers in Chengdu, western China, this randomized controlled trial evaluated the impact of a “pay-it-forward” intervention on HPV vaccination among girls aged 15–18 years. Participants in the intervention arm received a community subsidy for their first HPV vaccine dose and were invited to donate and write encouragement postcards for future recipients, while the control arm self-paid at market price. The pay-it-forward approach increased first-dose uptake from 17.5% to 34.2%, significantly reduced vaccination delay, and enhanced vaccine confidence. Most families in the intervention arm engaged in donations and message sharing, and the cost per person vaccinated was lower than in the control group. Findings suggest that this community-engaged, reciprocity-based model is an effective and sustainable strategy to improve HPV vaccination coverage among catch-up age girls, with potential for broader implementation.